GAMEFUL DESIGN: THE EVOLUTION OF GAMIFICATION THAT CREATES THE DESIRE TO PLAY
- Dean Guadagno
- 1 day ago
- 1 min read
Masato Ito
Games are rich with value for solving complex problems. This book offers a comprehensive methodology for designing experiences that naturally motivate action. It introduces “Gameful Design,” an evolved approach to gamification that blends behavioral science, motivational theory, CX/UX design, and behavioral design. Unlike traditional gamification, which borrows game mechanics for external use, Gameful Design focuses on creating deep engagement and lasting value.
It covers foundational concepts, implementation methods, and real-world case studies, providing concrete tools and inspiration for application across industries—marketing, product design, education, public health, and more.
PUBLICATION DETAILS
LANGUAGE | BINDING | EDITION | ISBN | YEAR | PAGES |
Japanese | Paperback | | 9784798185910 | 2025 | 248 |
OTHER NAMES
Gameful Design: The Evolution of Gamification That Creates The Desire to Play
ゲームフルデザイン 「やりたくなる」を生み出すゲーミフィケーションの進化
TAGS
Authors: #MasatoIto
Publishers: #Shoeisha (Shoeisha Co., Ltd., 翔泳社)
Languages: #Japanese
Format: #Paperback
Accessibility: N/A
Year: #Year2025
Genres: #GameDesign #GameStudies
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