Ian Bogost
An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties.
Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
PUBLICATION DETAILS
LANGUAGE | BINDING | EDITION | ISBN | YEAR | PAGES |
English | Paperback | 9780262514880 | 2010 | 464 | |
English | Hardcover | | 9780262026147 | 2007 | 464 |
English | eBook | | 9780262026147 | 2007 | 464 |
TAGS
Authors: #IanBogost
Publishers: #MITPress (The MIT Press)
Languages: #English
Format: #Hardcover #Paperback #eBook
Accessibility: #TextToSpeech #ScreenReader #EnhancedTypesetting
Genres: #GameStudies #Military #Psychology
Companies:
#Atari (Atari)
#Microsoft (Microsoft)
#Nintendo (Nintendo)
#Sony (Sony)
Public Figures:
N/A
Games:
#AmericasArmy (America's Army)
#AnimalCrossing (Animal Crossing)
#BalanceOfPower (Balance of Power)
#BalanceOfThePlanet (Balance of the Planet)
#Civilization (Civilization)
#CounterStrike (Counter-Strike)
#JFKReloaded (JFK Reloaded)
#Joust (Joust)
#MicrosoftFlightSimulator (Microsoft Flight Simulator)
#TheGroceryGame (The Grocery Game)
#TheHowardDeanForIowaGame (The Howard Dean For Iowa Game)
#TheMcDonaldsGame (The McDonald's Game)
Misc:
#Atari2600 (Atari 2600, Atari VCS)
#NES (NES, Nintendo Entertainment System)
#PlayStation (PlayStation) #Xbox (Xbox)
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