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THE RISE TO MAINSTREAM - MEMES, TROLLS, AND GAMERGATE: COUNTER-POWER IN SOCIAL MEDIA

Alessandro De Luyk



 

In the analysis of the chapters, with references to philosophy, journalism, marketing, and sociology, the identification of a modern "Panopticon" emerges prominently. This represents a mechanism for implementing a perverse form of digital imperialism, which, through its totalizing control, seems to update Foucault's vision of domesticated bodies and minds.


Despite the apparent struggle between chaos and digital discipline, brain hacking—essentially the domestication of brains—takes shape today. This involves the use of advanced techniques for the extreme exploitation of our attentional capacities.


New knowledge and subjects come into play. Some achieve fame and are celebrated in factions that have coalesced into hegemonic counter-power groups. Among these are digital vandals, often labeled as terrorists or internet trolls. New hashtags are coined, and tactics of persecution are developed and launched, exemplified for the first time by Gamergate.


Political extremism increasingly invades intimate and personal aspects of people's lives, exploding into reactionary movements that proudly display real hatred against dissent, political correctness, and the mainstream.


Additionally, denialism emerges—not only the political and anti-Holocaust denial prevalent on extremist Alt Right sites and within the manosphere (a space dedicated to a form of "neo-masculinity"), but also a broader and more difficult-to-contain denialism supported by Fake News.


Various groups, adept at weaving conspiracy theories, specialize in the media form of memes—high-impact digital projectiles that have become regular features in many digital communication environments, including those in vogue in large corporate marketing.


The manipulation of information spreads like wildfire, transforming into a significant attack on the mainstream and accredited journalism, not only in the United States but globally. This digital conflict, unrestrained, has even influenced high-profile events, including a much-debated presidency.

 

PUBLICATION DETAILS

LANGUAGE

BINDING

EDITION

ISBN

YEAR

PAGES

Italian

Paperback


9788883913600

2020

500

OTHER NAMES

The Rise to Mainstream - Memes, Trolls, and Gamergate: Counter-Power in Social Media

La Scalata al Mainstream: Meme, Troll e Gamergate. Il Contropotere nei Social Media

 

TAGS


Publisher: #Lupetti (Lupetti)

Languages: #Italian

Format: #Paperback

Accessibility: N/A

Year: #Year2020


Companies:

N/A


Public Figures:

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Games:

N/A


Misc:

#Gamergate (Gamergate)

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