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TIME MAGAZINE (NOV. 22, 1999) - POKÉMON

Lisa McLaughlin, Sachiko Sakamaki, Hiroko Tashiro



 

Pokémon. For many kids it's now an addiction: cards, video games, toys, a new movie. Is it bad for them?


On November 22, 1999 Time Magazine set out to explore the cultural phenomenon of Pokémon, focusing on the allure of its diverse creatures, multimedia reach, and the controversies surrounding its popularity. The main cover story was written by Lisa McLaughlin, Sachiko Sakamaki and Hiroko Tashiro.


It discusses the Pokémon trading-card craze, including instances of delinquent and criminal behavior among young fans. And delves into the origins of Pokémon, tracing its development by Satoshi Tajiri, who drew inspiration from his childhood fascination with insects and video games. Despite initial skepticism from Nintendo, Pokémon became a global sensation, with a handheld game at its core, accompanied by a TV series, toys, trading cards, and other merchandise.


The issue highlights the strategic efforts to introduce Pokémon to the American market, including localization of the TV show and merchandise, and the role of influential figures like Gail Tilden and Al Kahn in its success. It also touches upon the seizure incident linked to the animated series and the subsequent adjustments made by producers.


Overall, the issue presents Pokémon as a multifaceted cultural phenomenon that transcends traditional boundaries of entertainment, engaging children in a world of collecting, trading, and battling fantastical creatures.

 

PUBLICATION DETAILS

LANGUAGE

BINDING

EDITION

UPC

YEAR

PAGES

English

Paperback


092567100910

1999

72

 

TAGS


Publishers: #TimeInc (Time Inc.)

Languages: #English

Format: #Paperback

Accessibility: N/A

Year: #Year1999

Genres: N/A


Companies: 

#Nintendo (Nintendo)


Public Figures:

N/A


Games:

#Pokémon (Pokémon)


Misc:

N/A


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